{"id":124864,"date":"2023-07-11T14:18:07","date_gmt":"2023-07-11T12:18:07","guid":{"rendered":"https:\/\/quondos.com\/mag\/?p=124864"},"modified":"2023-07-11T14:18:08","modified_gmt":"2023-07-11T12:18:08","slug":"google-confirma-un-fallo-que-disminuye-el-trafico-de-los-editores-de-noticias-en-linea","status":"publish","type":"post","link":"https:\/\/quondos.com\/mag\/google-confirma-un-fallo-que-disminuye-el-trafico-de-los-editores-de-noticias-en-linea\/","title":{"rendered":"Google confirma un fallo que disminuye el tr\u00e1fico de los editores de noticias en l\u00ednea"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/05\/quien-es-realmente-dueno-google-1-1024x536.webp\" alt=\"\" class=\"wp-image-124474\" title=\"\" srcset=\"https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/05\/quien-es-realmente-dueno-google-1-1024x536.webp 1024w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/05\/quien-es-realmente-dueno-google-1-300x157.webp 300w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/05\/quien-es-realmente-dueno-google-1-768x402.webp 768w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/05\/quien-es-realmente-dueno-google-1.webp 1268w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<body>\n\n<p>Seg\u00fan <strong>fuentes oficiales<\/strong>, Google ha confirmado la existencia de un fallo que ha estado enviando menos tr\u00e1fico a los editores de noticias en l\u00ednea.<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/quondos.com\/mag\/google-confirma-un-fallo-que-disminuye-el-trafico-de-los-editores-de-noticias-en-linea\/#Antecedentes\" >Antecedentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/quondos.com\/mag\/google-confirma-un-fallo-que-disminuye-el-trafico-de-los-editores-de-noticias-en-linea\/#Respuesta_de_Google\" >Respuesta de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/quondos.com\/mag\/google-confirma-un-fallo-que-disminuye-el-trafico-de-los-editores-de-noticias-en-linea\/#Potencial_impacto_del_fallo\" >Potencial impacto del fallo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/quondos.com\/mag\/google-confirma-un-fallo-que-disminuye-el-trafico-de-los-editores-de-noticias-en-linea\/#Anteriores_problemas_de_trafico_web\" >Anteriores problemas de tr\u00e1fico web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/quondos.com\/mag\/google-confirma-un-fallo-que-disminuye-el-trafico-de-los-editores-de-noticias-en-linea\/#Conclusiones\" >Conclusiones<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Antecedentes\"><\/span>Antecedentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Varios editores de noticias en l\u00ednea han reportado <strong>disminuciones inusuales<\/strong> en el tr\u00e1fico de su sitio web durante las \u00faltimas semanas.<\/p>\n<p>Esto ha llevado a un an\u00e1lisis detallado de los patrones de tr\u00e1fico, con <strong>especial atenci\u00f3n<\/strong> en la contribuci\u00f3n de Google a los mismos.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Respuesta_de_Google\"><\/span>Respuesta de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despu\u00e9s de la investigaci\u00f3n, Google ha confirmado que un <strong>fallo reciente<\/strong> ha estado enviando menos tr\u00e1fico a los editores de noticias en l\u00ednea.<\/p>\n<p>La empresa ha prometido solucionar este problema, asegurando que los <strong>ingenieros est\u00e1n trabajando<\/strong> en su correcci\u00f3n.<\/p>\n\n\n\n\n\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Hi folks, we have this listed as an incident that the team is investigating now: <a href=\"https:\/\/t.co\/NlsLfymPx4\">https:\/\/t.co\/NlsLfymPx4<\/a><\/p>&mdash; John Mueller (official) \u00b7 Not #30D (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1678495811460558850?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 10, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Potencial_impacto_del_fallo\"><\/span>Potencial impacto del fallo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El fallo puede tener <strong>graves repercusiones<\/strong> para los editores de noticias en l\u00ednea, especialmente para aquellos que dependen en gran medida del tr\u00e1fico procedente de Google para atraer a los lectores.<\/p>\n<p>Tambi\u00e9n plantea preguntas sobre la <strong>fiabilidad de la tecnolog\u00eda de Google<\/strong> y su impacto en el ecosistema de noticias en l\u00ednea.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Anteriores_problemas_de_trafico_web\"><\/span>Anteriores problemas de tr\u00e1fico web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La ca\u00edda en el tr\u00e1fico de la web puede ser aterradora para las empresas, como se ha discutido en una <strong>publicaci\u00f3n anterior<\/strong> en Forbes [<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2022\/05\/11\/4-possible-reasons-your-website-traffic-is-dropping\/\" target=\"_blank\" rel=\"noopener\">2<\/a>].<\/p>\n<p>Entre las posibles razones se encuentran los cambios en las tendencias de b\u00fasqueda, los enlaces rotos, la canibalizaci\u00f3n de palabras clave y los cambios en los Core Web Vitals de Google.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusiones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El fallo de Google resalta la <strong>dependencia<\/strong> que tienen los editores de noticias en l\u00ednea de los motores de b\u00fasqueda para atraer tr\u00e1fico.<\/p>\n<p>Adem\u00e1s, plantea la necesidad de una <strong>diversificaci\u00f3n de las fuentes de tr\u00e1fico<\/strong> para evitar este tipo de situaciones en el futuro.<\/p>\n<\/body>\n\n\n\n\n<p>Fuente:<a href=\"https:\/\/www.forbes.com\/sites\/mattnovak\/2023\/07\/10\/google-confirms-bug-sending-less-traffic-to-online-news-publishers\/?sh=1babb0e82bd3\" target=\"_blank\" rel=\"noopener\">https:\/\/www.forbes.com\/sites\/mattnovak\/2023\/07\/10\/google-confirms-bug-sending-less-traffic-to-online-news-publishers\/?sh=1babb0e82bd3<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan fuentes oficiales, Google ha confirmado la existencia de un fallo que ha estado enviando menos tr\u00e1fico a los editores &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Google confirma un fallo que disminuye el tr\u00e1fico de los editores de noticias en l\u00ednea\" class=\"read-more button\" href=\"https:\/\/quondos.com\/mag\/google-confirma-un-fallo-que-disminuye-el-trafico-de-los-editores-de-noticias-en-linea\/#more-124864\" aria-label=\"Leer m\u00e1s sobre Google confirma un fallo que disminuye el tr\u00e1fico de los editores de noticias en l\u00ednea\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":850,"featured_media":124474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236],"tags":[],"class_list":["post-124864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/124864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/users\/850"}],"replies":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/comments?post=124864"}],"version-history":[{"count":3,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/124864\/revisions"}],"predecessor-version":[{"id":124870,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/124864\/revisions\/124870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/media\/124474"}],"wp:attachment":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/media?parent=124864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/categories?post=124864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/tags?post=124864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}