{"id":125532,"date":"2023-10-10T20:57:49","date_gmt":"2023-10-10T18:57:49","guid":{"rendered":"https:\/\/quondos.com\/mag\/?p=125532"},"modified":"2023-10-10T20:57:50","modified_gmt":"2023-10-10T18:57:50","slug":"google-extended-no-impide-que-google-search-generative-experience-utilice-el-contenido-de-tu-web","status":"publish","type":"post","link":"https:\/\/quondos.com\/mag\/google-extended-no-impide-que-google-search-generative-experience-utilice-el-contenido-de-tu-web\/","title":{"rendered":"Google Extended no impide que Google Search Generative Experience utilice el contenido de tu web"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/05\/google-admite-su-derrota-1024x538.webp\" alt=\"google admite su derrota\" class=\"wp-image-124429\" title=\"\" srcset=\"https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/05\/google-admite-su-derrota-1024x538.webp 1024w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/05\/google-admite-su-derrota-300x158.webp 300w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/05\/google-admite-su-derrota-768x403.webp 768w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/05\/google-admite-su-derrota.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Parece que hay un poco de confusi\u00f3n con la nueva directiva de robots de Google. Si pensabas que iba a evitar que Google usara tu contenido para ciertos proyectos de IA, podr\u00edas estar equivocado. \u00a1Vamos a desglosarlo!<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/quondos.com\/mag\/google-extended-no-impide-que-google-search-generative-experience-utilice-el-contenido-de-tu-web\/#%C2%BFQue_es_esa_nueva_directiva_Google-Extended\" >\u00bfQu\u00e9 es esa nueva directiva Google-Extended?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/quondos.com\/mag\/google-extended-no-impide-que-google-search-generative-experience-utilice-el-contenido-de-tu-web\/#%C2%BFQue_cubre_exactamente_Google-Extended\" >\u00bfQu\u00e9 cubre exactamente Google-Extended?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/quondos.com\/mag\/google-extended-no-impide-que-google-search-generative-experience-utilice-el-contenido-de-tu-web\/#%C2%BFPor_que_no_para_SGE\" >\u00bfPor qu\u00e9 no para SGE?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/quondos.com\/mag\/google-extended-no-impide-que-google-search-generative-experience-utilice-el-contenido-de-tu-web\/#%C2%BFPor_que_deberia_importarte\" >\u00bfPor qu\u00e9 deber\u00eda importarte?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/quondos.com\/mag\/google-extended-no-impide-que-google-search-generative-experience-utilice-el-contenido-de-tu-web\/#En_resumen%E2%80%A6\" >En resumen&#8230;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_esa_nueva_directiva_Google-Extended\"><\/span>\u00bfQu\u00e9 es esa nueva directiva Google-Extended?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hace unas semanas, <strong>Google lanz\u00f3 una nueva directiva robots.txt<\/strong> llamada Google-Extended. Su prop\u00f3sito es decirle a Google que no utilice tu contenido para proyectos como Bard o cualquier otro proyecto de IA de Google.<\/p>\n<p>Pero aqu\u00ed viene el giro: <strong>la Experiencia Generativa de B\u00fasqueda de Google (SGE)<\/strong> no usa Google-Extended. Eso significa que las respuestas generadas por IA de SGE seguir\u00e1n apareciendo a menos que bloquees completamente a Googlebot.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_cubre_exactamente_Google-Extended\"><\/span>\u00bfQu\u00e9 cubre exactamente Google-Extended?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google explic\u00f3 que esta directiva <strong>evitar\u00eda que se use tu contenido<\/strong> para mejorar las APIs generativas de \u00abBard y Vertex AI, incluyendo futuras generaciones de modelos que potencian esos productos\u00bb. Al principio, muchos asumieron que esto se aplicar\u00eda a las instant\u00e1neas generadas por IA de Google SGE, pero no es as\u00ed.<\/p>\n<p>Un portavoz de Google aclar\u00f3: \u00abSGE es un experimento de b\u00fasqueda, por lo que los administradores de sitios web deben seguir utilizando el agente de usuario Googlebot a trav\u00e9s de robots.txt y la etiqueta NOINDEX para gestionar su contenido en los resultados de b\u00fasqueda, incluidos experimentos como SGE\u00bb.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Google SGE AI-generated answer showing content cards from sites that Google-Extended disallow, Google-Extended does not apply to SGE, Google told me <a href=\"https:\/\/t.co\/B4P3pW1n7F\">https:\/\/t.co\/B4P3pW1n7F<\/a> hat tip <a href=\"https:\/\/twitter.com\/glenngabe?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@glenngabe<\/a> <a href=\"https:\/\/t.co\/CJrk6WchM0\">pic.twitter.com\/CJrk6WchM0<\/a><\/p>&mdash; Barry Schwartz (@rustybrick) <a href=\"https:\/\/twitter.com\/rustybrick\/status\/1711708404094570778?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 10, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_no_para_SGE\"><\/span>\u00bfPor qu\u00e9 no para SGE?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google nos dice que SGE es parte de la experiencia de b\u00fasqueda de Google. Es una caracter\u00edstica de b\u00fasqueda y, por lo tanto, deber\u00eda funcionar como lo hacen las directivas de b\u00fasqueda normales. \u00ab<strong>La IA est\u00e1 integrada en la B\u00fasqueda<\/strong>, no a\u00f1adida posteriormente, y es esencial para c\u00f3mo funciona la B\u00fasqueda\u00bb, nos cont\u00f3 Google.<\/p>\n<p>Hay ejemplos de SGE mostrando respuestas generadas por IA, incluso de sitios que han indicado espec\u00edficamente a Google que no utilicen su contenido para prop\u00f3sitos de IA.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_deberia_importarte\"><\/span>\u00bfPor qu\u00e9 deber\u00eda importarte?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si pensabas que usar Google-Extended evitar\u00eda que Google usara tu contenido para las respuestas impulsadas por IA de SGE, estabas equivocado. <strong>Google-Extended es para Bard y Vertex AI<\/strong> y otros productos no espec\u00edficos de b\u00fasqueda.<\/p>\n<p>Si no quieres que tus respuestas aparezcan en SGE, tendr\u00edas que bloquear completamente a Googlebot, algo que la mayor\u00eda probablemente no quiera hacer.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"En_resumen%E2%80%A6\"><\/span>En resumen&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La directiva Google-Extended es una herramienta \u00fatil, pero no para todo. Si tienes preocupaciones sobre c\u00f3mo Google utiliza tu contenido en proyectos de IA, es esencial que <strong>entiendas bien estas directivas<\/strong> y c\u00f3mo aplicarlas correctamente.<\/p>\n\n\n\n\n<p>Fuente: https:\/\/www.seroundtable.com\/google-sge-extended-robots-directive-36182.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parece que hay un poco de confusi\u00f3n con la nueva directiva de robots de Google. Si pensabas que iba a &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Google Extended no impide que Google Search Generative Experience utilice el contenido de tu web\" class=\"read-more button\" href=\"https:\/\/quondos.com\/mag\/google-extended-no-impide-que-google-search-generative-experience-utilice-el-contenido-de-tu-web\/#more-125532\" aria-label=\"Leer m\u00e1s sobre Google Extended no impide que Google Search Generative Experience utilice el contenido de tu web\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":850,"featured_media":124429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236],"tags":[],"class_list":["post-125532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/125532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/users\/850"}],"replies":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/comments?post=125532"}],"version-history":[{"count":2,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/125532\/revisions"}],"predecessor-version":[{"id":125535,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/125532\/revisions\/125535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/media\/124429"}],"wp:attachment":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/media?parent=125532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/categories?post=125532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/tags?post=125532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}