{"id":125896,"date":"2023-11-27T14:23:00","date_gmt":"2023-11-27T12:23:00","guid":{"rendered":"https:\/\/quondos.com\/mag\/?p=125896"},"modified":"2023-11-27T14:23:01","modified_gmt":"2023-11-27T12:23:01","slug":"es-el-trafico-una-medida-de-exito-del-seo","status":"publish","type":"post","link":"https:\/\/quondos.com\/mag\/es-el-trafico-una-medida-de-exito-del-seo\/","title":{"rendered":"\u00bfEs el tr\u00e1fico una medida de \u00e9xito del SEO?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-15-10.52.58-Two-emojis-one-labeled-CPC-and-the-other-labeled-CPM-counting-money-next-to-a-cash-register.-The-CPC-emoji-is-happily-counting-a-stack-of-bills.webp\" alt=\"\" class=\"wp-image-125787\" title=\"\" srcset=\"https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-15-10.52.58-Two-emojis-one-labeled-CPC-and-the-other-labeled-CPM-counting-money-next-to-a-cash-register.-The-CPC-emoji-is-happily-counting-a-stack-of-bills.webp 1024w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-15-10.52.58-Two-emojis-one-labeled-CPC-and-the-other-labeled-CPM-counting-money-next-to-a-cash-register.-The-CPC-emoji-is-happily-counting-a-stack-of-bills-300x300.webp 300w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-15-10.52.58-Two-emojis-one-labeled-CPC-and-the-other-labeled-CPM-counting-money-next-to-a-cash-register.-The-CPC-emoji-is-happily-counting-a-stack-of-bills-150x150.webp 150w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-15-10.52.58-Two-emojis-one-labeled-CPC-and-the-other-labeled-CPM-counting-money-next-to-a-cash-register.-The-CPC-emoji-is-happily-counting-a-stack-of-bills-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00bfAlguna vez te has preguntado c\u00f3mo deber\u00edamos medir realmente el \u00e9xito en SEO? Bueno, parece que Google tiene algunas ideas sobre esto, y definitivamente vale la pena escucharlas. En un reciente podcast de Google, John Mueller y Martin Splitt hablaron sobre este tema que tiene a muchos d\u00e1ndole vueltas.<\/p>\n    \n    <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/quondos.com\/mag\/es-el-trafico-una-medida-de-exito-del-seo\/#%C2%BFEl_trafico_como_medida_de_exito\" >\u00bfEl tr\u00e1fico como medida de \u00e9xito?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/quondos.com\/mag\/es-el-trafico-una-medida-de-exito-del-seo\/#Lo_que_dice_Google_sobre_SEO_y_trafico\" >Lo que dice Google sobre SEO y tr\u00e1fico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/quondos.com\/mag\/es-el-trafico-una-medida-de-exito-del-seo\/#Trafico_y_SEO\" >Tr\u00e1fico y SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFEl_trafico_como_medida_de_exito\"><\/span>\u00bfEl tr\u00e1fico como medida de \u00e9xito?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p><strong>Medir el \u00e9xito en marketing de b\u00fasqueda solo por las estad\u00edsticas de tr\u00e1fico es un error com\u00fan<\/strong>, seg\u00fan expertos de Google. Y es que, \u00bfde qu\u00e9 sirve un aumento de tr\u00e1fico si las ventas o los clics en anuncios se mantienen estancados?<\/p>\n    <p>Los expertos en <strong>Pay Per Click<\/strong> y marketing de afiliados lo tienen claro: las conversiones son todo, no el tr\u00e1fico. Adam J Humphreys, CEO de Making 8, destaca la importancia del <strong>ROAS<\/strong> (Retorno de la Inversi\u00f3n Publicitaria) y c\u00f3mo muchos no saben medir la contribuci\u00f3n del SEO.<\/p>\n\n    <h2><span class=\"ez-toc-section\" id=\"Lo_que_dice_Google_sobre_SEO_y_trafico\"><\/span>Lo que dice Google sobre SEO y tr\u00e1fico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p>Martin Splitt de Google plante\u00f3 la pregunta sobre el <strong>impacto del tr\u00e1fico en el negocio<\/strong>. \u00bfEstamos viendo solo las impresiones y clics, o medimos realmente el impacto en el negocio, como una reducci\u00f3n a la mitad de las ventas?<\/p>\n    <p>John Mueller a\u00f1adi\u00f3 que muchos SEOs se enfocan en el tr\u00e1fico pero descuidan medir el <strong>ROI<\/strong> o el valor real de ese tr\u00e1fico. Este enfoque puede llevar a interpretaciones err\u00f3neas, donde el tr\u00e1fico no relevante se confunde con \u00e9xito.<\/p>\n\n    <h2><span class=\"ez-toc-section\" id=\"Trafico_y_SEO\"><\/span>Tr\u00e1fico y SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p>Los SEOs suelen promocionarse mostrando todo el tr\u00e1fico que sus esfuerzos han generado. Sin embargo, esto puede ser <strong>enga\u00f1oso<\/strong> si no se menciona el impacto en las ventas o ganancias.<\/p>\n    <p>John Mueller sugiere que deber\u00edamos mirar el cuadro completo: no solo el tr\u00e1fico que se ha ido, sino tambi\u00e9n considerar si ese tr\u00e1fico era realmente \u00fatil. <strong>\u00bfEst\u00e1bamos atrayendo visitas relevantes?<\/strong><\/p>\n    <p>En resumen, el tr\u00e1fico es una m\u00e9trica \u00fatil para medir el impacto del SEO, pero no deber\u00eda ser el objetivo final. <strong>Hay diferentes tipos de tr\u00e1fico<\/strong>: algunos convierten en ventas, otros construyen marca, pero no todo el tr\u00e1fico es relevante o \u00fatil.<\/p>\n\n\n\n\n<p>Fuente:https:\/\/www.searchenginejournal.com\/google-on-traffic-metric-seo\/502163\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez te has preguntado c\u00f3mo deber\u00edamos medir realmente el \u00e9xito en SEO? Bueno, parece que Google tiene algunas ideas &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"\u00bfEs el tr\u00e1fico una medida de \u00e9xito del SEO?\" class=\"read-more button\" href=\"https:\/\/quondos.com\/mag\/es-el-trafico-una-medida-de-exito-del-seo\/#more-125896\" aria-label=\"Leer m\u00e1s sobre \u00bfEs el tr\u00e1fico una medida de \u00e9xito del SEO?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":850,"featured_media":125787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236],"tags":[],"class_list":["post-125896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/125896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/users\/850"}],"replies":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/comments?post=125896"}],"version-history":[{"count":2,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/125896\/revisions"}],"predecessor-version":[{"id":125898,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/125896\/revisions\/125898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/media\/125787"}],"wp:attachment":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/media?parent=125896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/categories?post=125896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/tags?post=125896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}