{"id":126118,"date":"2024-01-08T17:29:23","date_gmt":"2024-01-08T15:29:23","guid":{"rendered":"https:\/\/quondos.com\/mag\/?p=126118"},"modified":"2024-01-10T20:20:32","modified_gmt":"2024-01-10T18:20:32","slug":"google-actualiza-la-guia-de-search-snippets","status":"publish","type":"post","link":"https:\/\/quondos.com\/mag\/google-actualiza-la-guia-de-search-snippets\/","title":{"rendered":"Google actualiza la gu\u00eda de search snippets"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/10\/DALL\u00b7E-2023-10-31-13.06.18-Illustration-of-an-anthropomorphic-figure-with-the-Google-logo-colors-giving-a-presentation-about-the-latest-algorithm-updates.-The-figure-stands-in-a.png\" alt=\"\" class=\"wp-image-125682\" title=\"\" srcset=\"https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/10\/DALL\u00b7E-2023-10-31-13.06.18-Illustration-of-an-anthropomorphic-figure-with-the-Google-logo-colors-giving-a-presentation-about-the-latest-algorithm-updates.-The-figure-stands-in-a.png 1024w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/10\/DALL\u00b7E-2023-10-31-13.06.18-Illustration-of-an-anthropomorphic-figure-with-the-Google-logo-colors-giving-a-presentation-about-the-latest-algorithm-updates.-The-figure-stands-in-a-300x300.png 300w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/10\/DALL\u00b7E-2023-10-31-13.06.18-Illustration-of-an-anthropomorphic-figure-with-the-Google-logo-colors-giving-a-presentation-about-the-latest-algorithm-updates.-The-figure-stands-in-a-150x150.png 150w, https:\/\/quondos.com\/mag\/wp-content\/uploads\/2023\/10\/DALL\u00b7E-2023-10-31-13.06.18-Illustration-of-an-anthropomorphic-figure-with-the-Google-logo-colors-giving-a-presentation-about-the-latest-algorithm-updates.-The-figure-stands-in-a-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/quondos.com\/mag\/google-actualiza-la-guia-de-search-snippets\/#%C2%BFQue_son_los_search_snippets_en_los_resultados_de_busqueda\" >\u00bfQu\u00e9 son los search snippets en los resultados de b\u00fasqueda?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/quondos.com\/mag\/google-actualiza-la-guia-de-search-snippets\/#La_nueva_guia_de_snippets_de_Google_Search\" >La nueva gu\u00eda de snippets de Google Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/quondos.com\/mag\/google-actualiza-la-guia-de-search-snippets\/#Aclaracion_de_Google_sobre_los_search_snippets\" >Aclaraci\u00f3n de Google sobre los search snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/quondos.com\/mag\/google-actualiza-la-guia-de-search-snippets\/#Cambios_en_la_documentacion_de_Google\" >Cambios en la documentaci\u00f3n de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/quondos.com\/mag\/google-actualiza-la-guia-de-search-snippets\/#Impacto_significativo_de_la_eliminacion_de_contenido\" >Impacto significativo de la eliminaci\u00f3n de contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/quondos.com\/mag\/google-actualiza-la-guia-de-search-snippets\/#Que_significa_este_cambio_para_el_SEO\" >Qu\u00e9 significa este cambio para el SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/quondos.com\/mag\/google-actualiza-la-guia-de-search-snippets\/#La_recomendacion_oficial_de_Google\" >La recomendaci\u00f3n oficial de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/quondos.com\/mag\/google-actualiza-la-guia-de-search-snippets\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_search_snippets_en_los_resultados_de_busqueda\"><\/span>\u00bfQu\u00e9 son los search snippets en los resultados de b\u00fasqueda?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En las p\u00e1ginas de resultados del motor de b\u00fasqueda (SERPs), un sitio web se muestra con un t\u00edtulo, una URL y una descripci\u00f3n breve. Esta \u00faltima parte, conocida como <strong>fragmento<\/strong>, sol\u00eda derivarse de la meta descripci\u00f3n, pero seg\u00fan Google, esto ha cambiado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_nueva_guia_de_snippets_de_Google_Search\"><\/span>La nueva gu\u00eda de snippets de Google Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La actualizaci\u00f3n de la gu\u00eda puede verse en el centro de la b\u00fasqueda de Google, su nombre es <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet?hl=es\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet?hl=es\" rel=\"noreferrer noopener\">Controlar tus fragmentos en los resultados de b\u00fasqueda<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aclaracion_de_Google_sobre_los_search_snippets\"><\/span>Aclaraci\u00f3n de Google sobre los search snippets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google ha actualizado su documentaci\u00f3n en Search Central, enfatizando que el <strong>contenido de la p\u00e1gina<\/strong> es la principal fuente del fragmento. Seg\u00fan la fuente, ni los datos estructurados ni la meta descripci\u00f3n son primordiales para determinar los fragmentos de b\u00fasqueda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cambios_en_la_documentacion_de_Google\"><\/span>Cambios en la documentaci\u00f3n de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google ha eliminado gran cantidad de contenido de su versi\u00f3n anterior de la documentaci\u00f3n, que suger\u00eda que el fragmento se derivaba principalmente de la meta descripci\u00f3n. La <strong>nueva versi\u00f3n<\/strong> aclara que el contenido de la p\u00e1gina es la fuente principal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impacto_significativo_de_la_eliminacion_de_contenido\"><\/span>Impacto significativo de la eliminaci\u00f3n de contenido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google tambi\u00e9n elimin\u00f3 un p\u00e1rrafo entero, cambiando dram\u00e1ticamente el mensaje de la documentaci\u00f3n. Ahora, los <strong>fragmentos se crean principalmente<\/strong> a partir del contenido de la p\u00e1gina, aunque a veces se utiliza la meta descripci\u00f3n si describe mejor la p\u00e1gina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_significa_este_cambio_para_el_SEO\"><\/span>Qu\u00e9 significa este cambio para el SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Contrario a la creencia popular, agregar palabras clave a la meta descripci\u00f3n no es crucial, ya que estas no se utilizan para el ranking. Seg\u00fan Google, la meta descripci\u00f3n debe describir <strong>precisa y concisamente<\/strong> de qu\u00e9 trata la p\u00e1gina web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_recomendacion_oficial_de_Google\"><\/span>La recomendaci\u00f3n oficial de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google aconseja usar la etiqueta meta descripci\u00f3n para generar un fragmento en los resultados de b\u00fasqueda solo si proporciona una descripci\u00f3n m\u00e1s precisa que el contenido de la p\u00e1gina. Esta debe ser <strong>un resumen corto e interesante<\/strong> de lo que trata la p\u00e1gina espec\u00edfica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El principal aprendizaje de la gu\u00eda actualizada es que el contenido es la fuente primaria del fragmento y Google <strong>\u00abpodr\u00eda\u00bb utilizar<\/strong> la meta descripci\u00f3n. En resumen, la era de saturar las meta descripciones con palabras clave definitivamente ha terminado.<\/p>\n\n\n\n<p>Fuente:https:\/\/www.searchenginejournal.com\/google-clarifies-how-algorithm-chooses-search-snippets\/505136<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 son los search snippets en los resultados de b\u00fasqueda? En las p\u00e1ginas de resultados del motor de b\u00fasqueda (SERPs), &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Google actualiza la gu\u00eda de search snippets\" class=\"read-more button\" href=\"https:\/\/quondos.com\/mag\/google-actualiza-la-guia-de-search-snippets\/#more-126118\" aria-label=\"Leer m\u00e1s sobre Google actualiza la gu\u00eda de search snippets\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":850,"featured_media":125682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236],"tags":[],"class_list":["post-126118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/126118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/users\/850"}],"replies":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/comments?post=126118"}],"version-history":[{"count":4,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/126118\/revisions"}],"predecessor-version":[{"id":126154,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/posts\/126118\/revisions\/126154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/media\/125682"}],"wp:attachment":[{"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/media?parent=126118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/categories?post=126118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quondos.com\/mag\/wp-json\/wp\/v2\/tags?post=126118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}